You will be charged extra for Instagram and Facebook post promotions due to changes in App Store rules.
In Instagram and Facebook, there is such a function as post promotion, that you are probably already familiar with or heard of and perhaps used. It is designed for small and medium-sized businesses that have limited resources, for example, the post promotion helps to attract customers, increase brand awareness as well as simply attract a new audience to your blog!
Meta announced an additional 30% service charge
Meta announced that starting February 26, advertisers promoting Instagram and Facebook posts through iOS apps will be required to pay an additional 30% Apple App Store service fee.
This is due to changes in the App Store rules. To learn more you can read the information here.
Moreover, the switch to in-app purchases from Apple implies a change in payment terms for advertisers who use the iOS app of Facebook and Instagram: now they will have to pay for services in advance, instead of after the publication of their advertising materials, as it was previously. It is important to note that the service fee is retained by Apple, not Meta.
Unfortunately, Meta has to follow Apple’s rules or it will have to remove promoted publications from Facebook and Instagram applications. Of course, Meta will never take such a step because it will hurt small and medium-sized businesses very much.
Implementations start with the US and later spread to other countries around the world.
Meta shares tips on how to avoid Apple commissions
To avoid additional fees, you can run Instagram or Facebook ads from your desktop or mobile browser.
- Refill your account through any web browser, such as Google Chrome;
- Use Meta Business Suite;
- Use Ads Manager.
- Promote your publications through Facebook Ads Manager and you can avoid paying 30% of your total advertising fee.
FAQ
Is Facebook going to charge a fee for services?
No, it’s not true that Facebook plans to charge a fee for its services. Meta has announced that starting February 26, 2024, advertisers who promote posts on Instagram and Facebook through the iOS app will need to pay an additional 30% service fee imposed by the Apple App Store.
Why is Facebook starting to charge this additional 30% fee?
Facebook isn’t imposing an additional 30% fee. These changes are due to the updated App Store rules, which you can review here.
Who will be affected by Facebook charging fees?
If you plan to promote posts within the Facebook or Instagram mobile app, the 30% commission will be charged by Apple, not Meta, in accordance with the updated App Store policies.
How will Facebook charging for usage impact users?
These changes won’t affect regular users; they will only impact those who wish to boost posts using the “Promote/Boost” button. In such cases, the fee will be charged by Apple, not Meta, due to the new App Store policies.
When will Facebook charge this new 30% fee?
Meta (formerly Facebook) has not implemented any additional policies for a 30% fee. These changes stem from the updated App Store rules, which can be reviewed here.
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