Instagram Ads
Instagram advertising is a powerful tool for growing your business. With paid ads, you can reach a broad audience, increase brand awareness, and attract more engaged customers. This approach not only drives traffic to your website but also boosts conversions, ultimately leading to higher profits.
Instagram ads can be a key revenue source for any business—whether you’re an online store, a startup, or a service provider. We ensure professional campaign management to help you effectively attract new clients and increase conversions.
1. Ad Account Audit
2. Study of the niche, target audience, and competitors
3. Defining key campaign objectives
4. Setting KPIs (Key Performance Indicators) to track success
1.Website audit
2.Unit economics
3.Strategy development
4.Setup Facebook Pixel and API
1.Create content for ads
2.Create copywriting
3.Campaigns setup
4.Launching ads
1.Results analysis
2.Results optimization
3.Actionable insights
4.Scale campaigns
5.Report
CPL (Cost per Lead)
CPA (Cost per Action)
ROAS (Return on Advertising Spend)
CPC (Cost per Click)
CR (Conversion Rate)
LTV (Lifetime Value)
Instagram is one of today’s most powerful marketing tools, thanks to its smart AI-based algorithm.
Instagram advertising allows highly precise targeting by location, age, gender, interests, and user behavior. This enables you to effectively reach the audience most interested in your products or services.
Your unique selling points will be displayed directly to your target audience, significantly boosting conversion potential and attracting engaged users to your website.
If you haven’t tried Instagram advertising yet or had a negative experience in the past, we’d be happy to help you achieve better results!
To ensure high conversion rates and profitable ads, it’s essential to create relevant banners and videos that capture the attention of your target audience and address their pain points. A well-crafted advertising strategy will convey your message and inspire action.
Our team will help you develop custom banners and videos that grab your audience’s attention, reflect your brand, and drive conversions.
The ad copy is a key component of a successful Instagram campaign. A well-crafted message with a strong offer and clear call-to-action can significantly increase conversions and audience engagement.
No need to worry if you don’t have a copywriter or experience creating ad copy. We’re here to help craft effective ad text that fully leverages your Instagram ad’s potential and maximizes conversion opportunities.
To determine what works best for your business, we utilize A/B testing. This method allows us to identify which ad hypotheses capture the most attention and deliver the best results.
How does it work? We create multiple versions of your ad design and show them to different audience segments. After analyzing each version’s performance, we select the winner and scale the top-performing ads to generate the highest number of conversions.
Our experts at Deelixy know how to conduct A/B testing effectively, isolating data to ensure the most accurate results. We use these insights to optimize ad campaigns and strategies on Instagram, maximizing your ad’s return on investment.
To evaluate whether your Instagram ad investments are paying off, you can analyze data within Ads Manager, though we recommend taking these metrics with caution, as Meta attribution model may over-credit itself for purchases or conversions.
At Deelixy, we take a comprehensive approach, analyzing data from Google Analytics 4, Ads Manager, CRM systems, and your website’s admin panel. We also use tools like Triple Whale for more accurate and flexible analytics.
Our team of experts carefully analyzes data and optimizes campaigns to maximize your return on investment.
We work across the entire sales funnel, allowing you to track the cost of acquiring new customers as well as assess spending on those already familiar with your brand or who have made a purchase. This gives you a clear view of how to optimize your ad budget for maximum ROAS.
With Instagram ads, you can significantly boost your brand’s visibility and build long-term relationships with customers, re-engaging those who visited your website but didn’t complete a desired action. It’s worth noting that not all customers are ready to make a purchase right away, but effective engagement with your audience increases the likelihood of future purchases.
It’s also essential to keep engaging with existing customers by offering them appealing promotions and updates.
Instagram currently has over 1.4 billion active users worldwide.
This represents immense potential for your business! You can target various audience segments across different countries, allowing you to broaden your reach and attract new customers.
With Instagram Ads, you can expand into new markets. You can continually test new audiences, regions, and advertising strategies, extending your customer base and driving increased revenue for your business.
Single Image ads – A simple yet effective way to spotlight your product or service, allowing you to highlight key benefits.
Carousel ads – A dynamic format where you can showcase multiple products in a sequence of images.
Video ads – A powerful tool that grabs attention and engages the audience through promotional video content.
Catalog ads – A modern format that automatically pulls products from your store and displays them in dynamic ads. This allows for personalized advertising based on user interests.
UGC ads (User-Generated Content) – Any type of content created and shared by customers rather than the company. This content is particularly effective as it appears more authentic and less like traditional advertising.
The cost of Instagram promotion services depends on your business goals. Most often, it is determined by factors such as region, campaign objectives, business type, and other specifics. Our agency offers flexible payment options for Facebook ad management:
1. Fixed Monthly Fee + Percentage of Ad Spend: A flexible model that encourages both parties to work toward scaling and achieving results.
2. Fixed Monthly Fee: Ideal for companies wanting to test ads or those with stable results looking to scale further.
Step 1: Consultation to determine if we’re a good fit, we’ll set up a 30-minute consultation to discuss all the details of your project and see if we can help you achieve your goals with Instagram ads service.
Step 2: Onboarding After signing the contract, we’ll send you a document outlining all the necessary steps to begin. Then, we’ll schedule an initial call with the team to go over the project launch details.
Step 3: Setup During this stage, we cover all the essentials for a successful project, from auditing your ad account to setting up ad campaigns.
Step 4: Launch Once the marketing strategy is approved and any potential issues that could impact results are addressed, we launch test campaigns. These allow us to identify which hypotheses are working for your project using Instagram advertising services. After a test month, we analyze the data to scale and increase volume effectively.
Our primary goal is the profit our clients achieve with Instagram ad agency services. We offer a comprehensive service package covering all aspects of digital marketing, from paid advertising or Instagram PPC services to crafting creative solutions that capture attention and boost conversions.
Results and Long-term collaboration as an Instagram ads management services agency we focus on making your projects not only successful but also profitable.
On average, clients work with Deelixy for over 1.3 years, reflecting our ability to drive sustained business growth.
With over 5 years of experience in digital marketing and Instagram ads management services, we as ad marketing agency have a deep understanding of working in niches such as e-commerce, lead generation, events, and SaaS. We know exactly how to make your project profitable. We run Instagram ads not only for Canada but countries around the world.
Average ROAS for our clients: 3.52+
Average monthly ad spend: $20K+
Experience of our PPC specialists: 3+ years
200+ successfully executed Instagram paid advertising services for small businesses and market leaders.
If you are looking for a digital marketing ad agency we can help you.
We do not guarantee sales from Instagram Ads advertising and recommend that you be skeptical of specialists who do so. The effectiveness depends on a multitude of factors.
Success in advertising depends on constant testing, monitoring, and refining of all aspects of the business as a whole to achieve the best results. It is always important to set realistic goals and work on improving your campaigns and overall business based on the data obtained. What we can guarantee is high-quality work and expertise.
The Deelixy team consists of specialists who are constantly learning and never standing still. Our approach is digital growth, which means that by providing one service, you can expect a comprehensive approach and analysis not only of specific aspects but also of the business as a whole.
We always strive to provide ideas not only for the service you hire us for. When choosing multiple services, you can expect our team to collaborate to achieve the best possible results. We are interested in long-term cooperation, and we have been working with most of our clients for a long time.
All you need is a project, a budget, and data to share. Then click the “Hire us” button and leave your contact information for us to contact you. We will assist you with everything else.
We understand how it feels to encounter unscrupulous specialists who make big promises but deliver little and only bring losses. In our case, we value the time and money of each client.
That’s why we have designed an initial meeting interview as the first step, which takes place with you before we start working on your project. During this meeting, we ask you questions to understand what will suit your project. We then conduct an audit and assess any weak points in the entire project, if any, to determine what needs to be addressed first. We then present you with a work plan and have it approved by you.
To achieve maximum effectiveness in advertising campaigns, it is necessary to clearly define the campaign goals, track key metrics, and optimize based on data. One of the initial stages in our collaboration will be understanding the economics and establishing goals and KPIs.
It is crucial for us to know and develop the goal we are aiming for with your project. We also have regular meetings with our clients, where we discuss ongoing work and results. In these meetings, you will be able to see our work more closely and from the inside, as well as ask any questions that may interest you.
Instagram advertising services that grow your brand
Many people are well aware that digital marketing is the new wave of promotion. Therefore, investing in advertising on social media platforms is the fastest and easiest way to reach your target audience. There are many advertising options available to your business. Instagram Ads Canada is an inexpensive and hyper-targeting solution.
An effective Ad on this social network can reach 1,000 users for about $5 to $10. Suppose you are going to use this tool for your promotion. In that case, it is worth first finding a professional Ad marketing agency that has experience in this field and will develop a high-quality advertising campaign for your business to reach new heights.
Instagram Ad agency services are one of the best ways to increase brand awareness web traffic, and connect with your target audience. Successful advertising requires the right combination of creativity, strategic ideas, and constant progress monitoring. Not all companies know how to use their resources to launch an effective Instagram advertising campaign.
What do your Instagram advertising services include?
Our Instagram Ads management services include implementing complex solutions in one of the largest social networks. We work in several stages:
- Advertising campaign development. Our experienced specialists will create an individual strategy for you, considering all the peculiarities of your business: sphere, target audience, goals and so on.
- Execution. We take care of all related issues: setting up advertising campaigns, adjusting the rate, and tracking the effectiveness of the advertising implemented.
- Professional management. Our marketing agency’s specialists will manage the advertising campaign and rates. We also constantly monitor results and provide reporting so you can see the ROI. Our team will also implement adjustments to achieve the desired results of the advertising campaign.
An individual approach is used for each brand, taking into account the area of activity, the needs and behaviour of the target audience, and many other important aspects.
Instagram advertising goals for businesses
Our Instagram Ads management services agency will help you achieve a variety of goals, depending on the needs of your business:
- Increase Awareness. Please note that this goal is not focused on direct sales of a product/service or specific actions. Awareness means increasing your company’s online visibility as well as your reach. For example, new subscribers on the page or an increase in the number of likes/comments. Most often, target awareness is chosen when launching a new product and wanting to initially interest the target audience.
- Attracting traffic to the landing page. You can direct users to your Instagram account, but most often, a website, online shop, or any other landing page is chosen as a landing page. When choosing this promotional goal, you need to consider that the creatives met the content of the chosen landing page.
- Increasing engagement. This goal is aimed at encouraging users to interact with publications—to like, save to favourites, and comment. This is used during giveaways, promotions, and the like.
- Increasing sales. This purpose is needed to promote your website using the social network Instagram. The platform’s algorithms will give preference to users who are more likely to make a purchase on the site.
- Leads. This goal allows you to set up the collection of contact data about your target audience, run chats or attract conversions. This variant of advertising brings results when targeting a ‘warm’ target audience (this can be retargeting or users who have already been interested in other advertising).
- Promoting your app. This target gets users to downloAd the app to their devices more often.
If you choose the goal of the advertising campaign incorrectly, you may not be able to achieve the desired result. When choosing a goal, our experts consider not only what you want to achieve through social network promotion but also pay attention to your niche, the price range of the promoted product/service, the behavioural characteristics of your target audience, and other important factors.
Ad formats for Instagram promotion
Instagram is one of the most popular social networks. Photos and videos in advertising are much more important than textual information. More often than not, the visual attracts a potential client. Our specialists will set up advertising for your business in all possible formats available on this platform:
Photo Advertising
This is one of the simplest and most accessible formats. It illustrates your offer using just one photo. The plus point of this format is that, if done right, the advert won’t look like an open offer.
Video clip
This format has been hugely popular over the past few years. Instagram requires videos to be a maximum of one minute, but it is best to make the video shorter. It should hook you from the first few minutes of viewing.
Carousel of photos
The presented advertising format involves adding 10 photos or videos to the offer to show one product or several products from different angles. It creates a catalogue consisting of several products in the form of one advertisement. Also, in 10 photos or videos, you can tell a catchy story about the product.
Collection of adverts
This format became available just a while ago. The collection contains the main photo of the promoted product and a carousel of related photos. If you click on any element, you are automatically taken to a catalogue with a range of products.
Ads in Stories
This is a widescreen photo or video. Due to the full-screen reach, the advert allows you to create a full immersion effect, thereby increasing the target audience’s engagement.
Reels
This advert is displayed in the Reels block next to regular videos. Users can leave comments on the video, give likes, and share content. This is a new format of advertising, but very promising.
Benefits of Instagram advertising
If used correctly, Instagram is a powerful platform that allows you to promote your brand. Paid Instagram Ads service completely removes the restrictions on covering unrelated markets. In general, the power of advertising on this platform is as follows:
- Minimum entry threshold. Big businesses invest huge amounts of money in their promotion. However, growing your Instagram account from scratch in just a couple or three months with a minimal budget is possible. Therefore, you can notice an increase in sales just a few days after the targeted advertising on the platform starts.
- Huge reach. Instagram has a huge number of users. Therefore, promotion on this platform is suitable for almost any business, regardless of its sphere of activity. After all, this social network has different target audiences.
- Constancy. The modern target audience’s interests and characteristics stay the same. Competent targeting allows you to provide a stable increase in customers in your Instagram account for several months after the advertising launch.
- Precise targeting. To make everything work properly, you must create an attractive account and correctly select users’ interests in the targeting setting. If you choose the right CA or run an advertising campaign aimed at the right users (too wide or narrow audience), there is a high probability of saving money. But, if everything is set up correctly, you can achieve excellent audience engagement, high clickability and sales growth.
Instagram advertising is an ideal tool for increasing brand awareness, audience engagement, conversions, and sales growth. You can use a variety of tools, such as stories, photos, entertaining videos, filters, and more.
The process of Instagram advertising and promotion
Our agency uses creative and strategic processes that are different from standard schemes. Instagram advertising services involve several steps:
- Consultation with our agency’s specialists. Before cooperating with the client, we conduct a preliminary briefing, answer all questions, and discuss the details of further cooperation.
- Account setup and analysis. We prepare the brand account for further promotion, analyse the page and advertising account, and make all necessary adjustments for further promotion.
- Creating an advertising campaign. Based on the information received, we conducted a comprehensive analysis to create an advertising budget, set up an advertising campaign, and form KPIs.
- Advertising launch and management. In the next stage, we launch the adverts, track KPIs and make appropriate changes to achieve the goal.
- Performance monitoring and reporting. We analyse the KPIs and show reports to the client so they can be sure of the return on their advertising investment.
We know how to motivate people to move forward and intelligently promote the companies we work with so they can achieve their goals.
Reasons to choose our Instagram advertising agency
Our agency specialises in effective digital marketing. We know how to make Instagram paid advertising services to help our clients grow their businesses. Our experts understand that a proper Instagram campaign plan can be exactly what your business needs to grow. That’s why we are ready to help you maximise this opportunity. There are several reasons to choose our Meta Ads agency:
- Our marketers have years of experience working with a variety of social media platforms, including Facebook, Instagram, and other leading social networks.
- We know how to maximise your promotional investment. If you spend a lot of money on advertising but it does not bring the desired result, you should definitely turn to our agency. We will develop an advertising campaign that fits perfectly into your budget, and you can rest assured that it will pay back the money spent.
- Deelixy is much more than a simple social media digital marketing agency. We know how to create quality Ads and structure them to fit perfectly with your website, making your Ads have the biggest impact on your target audience.
Instagram PPC services are crucial for brands wanting to increase their social media visibility, engage with their target audience, and achieve impressive results. Deelixy specialises in advertising on various social media platforms, helping businesses make the most of their chosen platform’s potential. With our comprehensive approach, based on the very best practices, we can ensure that your Instagram advertising leAds to the desired results. You can stay aheAd of your competitors, achieve better results and improve your advertising strategies.