Facebook/Instagram Ads Case: Luggage Store

Objectives:

The client had never used Facebook or Instagram ads before and wanted to explore these platforms as a new traffic source. Our primary goal was to launch high-performing ad campaigns that would drive revenue and attract new customers.

Main task

Achieve a ROAS (Return on Ad Spend) greater than 6

Keep the cost per purchase below $25

Initial Situation

That Meta case study for luggage store is about challenges and solutions with a client who was skeptical about using Meta ads and allocated a test budget of $3,000/Monthly for tests.

Challenges

The primary issue was that the client had never run ads on the Meta platform and had no historical data in their advertising account. This made it more challenging and time-consuming to identify effective strategies that would drive sales.

Additionally, the client still needed to create social media profiles, such as Facebook and Instagram pages and he didn’t have a loyal audience.

Marketing model

To promote the luggage store in the U.S. market, we utilized the AIDA model (Attention, Interest, Desire, Action), which gradually introduces the target audience to the brand.

This approach is ideal for most advertising campaigns, enabling us to achieve optimal results quickly.

Action plan

1. Created a Business advertiser account
2. Setup the Facebook Pixel and set up API
3. Developed a marketing strategy
4. Defined target audience personas
5. Crafted tailored messaging for different audience segments, addressing various pain points the product solves
6. Designed ad creatives
7. Launched the advertising campaigns

Unique Selling Points:

“Find the Perfect Luggage for Your Needs.”
“Exclusive Access to Our Professional Luggage Collection.”
“Premium Luggage Designed for Flight Crews.”
“Tailored Solutions for Aviation Professionals.”

Ads Funnel structure

The funnel stages we implemented for this project were as follows:

Top of Funnel (TOF) – Cold traffic (broad audience, interests, lookalike audiences).

Middle of Funnel (MOF) – Engaged audiences that interacted with the brand’s social media.

Bottom of Funnel (BOF) – Retargeting visitors who explored the website, viewed product pages, added items to the cart, initiated checkout, or are part of the customer database.

At the top of the funnel, we focused on generating traffic. Since most users aren’t ready to purchase immediately, nurturing this audience was key to increasing conversions.The sales cycle varies for each project, making retargeting essential for optimizing results.

Our best-performing ads were Carousel ads showcasing multiple products, which resonated well with potential buyers.

We also incorporated special offers, such as discounts and limited-time promotions, to accelerate purchase decisions.

The Result

We like to talk in numbers, and here you can see the data related to the project.

View our other works https://deelixy.com/cases/