Social Ads
Social ads this is a powerful tool for expanding your brand’s reach and influence. It enables precise audience targeting based on demographics, interests, and behavior, helping you attract the most likely to be interested in your product or service.
Engaging with your audience through likes, comments, and shares not only boosts brand awareness but also builds trust. Paid social media marketing services provide the opportunity to track key metrics, such as clicks, conversions, and reach in real-time, allowing for quick adjustments to improve campaign performance.
The main social media platforms are Facebook and Instagram, which suit many businesses due to their universal reach. If you have a product-based business, consider Pinterest for visually promoting your products, while TikTok is ideal for dynamic video content. For service-based businesses, it’s helpful to look into X or Threads, where you can share expert insights to attract attention and engage users in conversation.
When choosing a platform, consider where your target audience is most active to create an effective marketing strategy that works well for your brand.
1.Increase sales and profitability
2.Drive targeted traffic to your website
3.Boost brand awareness and reputation
4.Build a loyal community for your brand
5.Attract and involve a new target audience
Social media allows you to target ads to specific audience types based on demographics, interests, behavior, and location, helping you attract the most relevant customers.
Social media advertising encourages interaction with your brand—likes, comments, and shares that enhance brand awareness and trust. It also helps you learn more about your audience and engage with them directly.
Social Media Ads enable you to track key metrics such as clicks, conversions, and reach, and to make immediate adjustments to your marketing strategy.
Social media advertising drives conversion growth, making it essential for businesses focused on sales growth, scaling, and attracting new customers.
You can start with a smaller budget and gradually scale your campaigns as they become more effective, making social media advertising accessible for businesses of all sizes.
Today, customers increasingly prefer brands that communicate directly with them. Social media with allows companies to establish this connection—getting feedback on new products, learning areas for improvement, and responding quickly to customer needs. This not only strengthens loyalty but also fosters long-term relationships based on trust and interaction with your audience.
1.Ad Account Audit
2.Study of the niche, target audience, and competitors
3.Defining key campaign objectives
4.Setting KPIs (Key Performance Indicators) to track success
1.Website audit
2.Unit economics
3.Strategy development
4.Setup Facebook Pixel and API
5.Conversion tracking.
1.Create content for ads
2.Create copywriting
3.Campaigns setup
4.Launching ads
5.Launching Retargeting.
1.Analysis results
2.Results optimization
3.Actionable insights
4.Scale campaigns
5.Report
To build a successful social media advertising strategy, we utilize a variety of tools and platforms, including Facebook, Instagram, TikTok, Pinterest, Snapchat, and X. These help us plan precisely and achieve our marketing goals.
As a paid social advertising agency, we use Facebook Ads Manager, Google Analytics 4, and Triple Whale for analytics to gather comprehensive data and make informed decisions based on in-depth analysis.
Facebook and Instagram remain the primary platforms for social ads in Canada. Facebook attracts a more mature audience, while Instagram is geared towards younger users and teenagers.
TikTok is rapidly gaining traction in the social ads space in Canada, especially among users over 30. This opens up opportunities for brands targeting an older audience to reach them through creative video content. Each year, the young audience on TikTok also continues to grow.
If you’re considering testing social ads in Canada, keep in mind that ad costs vary by platform. The average CPM on Facebook and Instagram is around $10-$15, though costs can be higher depending on your target audience, optimization goal, and the quality of your ad account.
In Canada, budgets for social ads are continuing to grow. This is due to their high ROI, especially for small and medium-sized businesses, where social ads help attract customers and build brand reputation.
Schedule a 30-minute consultation to discuss your project and see if we’re the right fit to help
Our primary goal is the profit our clients achieve. We offer a comprehensive service package covering all aspects of digital marketing, from paid advertising to crafting creative solutions that capture attention and boost conversions.
Results and Long-Term Collaboration We focus on making your projects not only successful but also profitable. On average, clients work with Deelixy for over 1.3 years, reflecting our ability to drive sustained business growth.
With over 5 years of experience in digital marketing, we as ad marketing agency have a deep understanding of working in niches such as e-commerce, lead generation, events, and SaaS. We know exactly how to make your project profitable.
Average ROAS for our clients: 3.52+
Average monthly ad spend: $20K+
Experience of our PPC specialists: 3+ years
200+ successfully executed advertising campaigns for small businesses and market leaders
If you are looking for a digital marketing ad agency we can help you.
Why use social media advertising?
If you’ve noticed a decline in audience engagement, organic reach and conversions, you must address this problem immediately. The best solution in this situation will be paid social ads. This type of advertising is designed specifically to reach and interact with a specific target audience. This way, you can set up targeting based on audience interests, demographics, behaviour and other parameters. Our professional advertising agency provides this service to promote your brand on social media and increase customer loyalty.
Paid social media marketing services are among the most effective ways to reach your target audience online. With a careful selection of CA and a deep understanding of algorithms, paid promotion on various platforms can bring excellent results in popularising your company.
Statistics show that the average user spends 2.5 hours daily on social networks. Therefore, social media advertising can show excellent results to promote your brand. It can be presented in various formats: graphic adverts, video adverts, carousel adverts or sponsored content. Adverts can also appear in a feed, in the form of a banner, as promoted posts in an app, and more.
Goals of social media advertising
By contacting a professional social advertising agency, it will be possible to achieve several important goals:
- Increase in sales of goods/services
- Increasing return on investment in advertising
- Increasing brand awareness
- Improving quality traffic to your website
- Generating leads for B2B and B2C.
Social media advertising is much more effective than any other marketing strategy. With its help, you will be able to make your brand recognisable. In addition, you will be able to attract more customers and connect with them.
Social Ads Benefits
Social ads service is one of the most popular and effective methods of digital marketing to increase the conversion rate. This type of advertising refers to displaying sponsored ads on various platforms. Among the services of our agency are Meta ads (Instagram, Facebook), TikTok adverts and more. The main advantages of social media advertising include:
- Social media advertising lets you direct your campaign to a specific target audience. At the same time, you can target ads to the appropriate CA, depending on age, location, interests, online behaviour and other parameters.
- You only pay for a certain number of impressions of sponsored content or clicks on your ad. This makes social media advertising a highly cost-effective marketing strategy.
Social media advertising will yield great results regardless of your company’s goals. Paid social media opportunities will improve your digital marketing and increase the number of customers.
How do we work?
With the help of our advertising agency, you can take advantage of the power of advertising on various platforms. This way, you can create a strong connection with your target audience. Our special approach allows us to combine promotional methods with the most productive social media platforms to make your business successful. Our approach is as follows:
- Target audience focus.
- Advertising campaign management.
- A/B testing.
- Developing adverts for your brand.
- Conversion tracking.
- Retargeting.
An integrated approach makes it possible to achieve the best result. Before we start work, we study your business area in detail and choose the most effective platform for promotion.
Our social media advertising toolkit
The number of users on social media is over 5,000,000,000,000 people worldwide. Given the huge choice of social media platforms for business promotion, combined with the limited use of platforms by your potential customers (your target audience is only on some platforms available), you need to choose the right channel to promote your advertising. We use different platforms for promotion:
- TikTok.
Our agency specialists will help you determine the best platform to promote your business. Much depends on your sphere of activity and the characteristics of the target audience (age, location, etc.). Proper choice of social network guarantees the expected result of promotion and return on investment in advertising.
Why should your business use social media advertising?
User behaviour, consumer expectations, and social media advertising channels are constantly changing. To achieve the best results, you should trust real professionals. Our agency specialises in social ads in Canada. We know how to increase engagement rates, conversion rates, and customer retention.