Meta Ads Case Study: Cloud Services
Their markets are Slovenia, Serbia, Croatia, and Bulgaria.The company helps companies automate routine operations, build scalable and flexible cloud and hybrid infrastructures, and achieve more with technology.
Objectives:
The client previously ran ads on Meta, but the main issue was that they were unable to acquire leads at the desired cost within the set KPIs.
Main task
Keep the cost per lead below $15
Initial Situation:
The primary objective was to attract targeted leads at the right price for online events across various regions in Europe.
There were no traditional, long-term advertising campaigns with gradual scaling. Instead, we needed to generate as many high-quality leads as possible within a short time frame of 5 to 10 days. In that case study for cloud services we will talk about our vision and solutions.
Challenges:
Rapidly launch advertising campaigns
Develop high-quality ad creatives
Attract leads within KPI targets
Ads Funnel structure
For this project, we implemented a popular funnel strategy consisting of three key stages that you can see in that Facebook ads case study for Cloud services:
TOF (Top of Funnel) – Attracting cold traffic
MOF (Middle of Funnel) – Engaging a warm audience
BOF (Bottom of Funnel) – Converting a hot audience
Finally, we focus on previous users who have already registered for the webinar, as well as utilizing the client-provided database.
This is typically a loyal audience that is familiar with us, making it easier to work with and attract leads at the desired cost.
Creatives that convert
We created simple and clear creatives. Many clients often underestimate the importance of this element in advertising. However, in 2024, the standards for content have risen, and it’s essential to produce distinctive and high-quality creatives that effectively engage the target audience and drive them to take action.
Action plan
1. Customized the API to enhance conversion tracking
2. Selected and tested two funnels: TOF/MOF/BOF
3. Identified the target audience profiles
4. Created creatives for ads
5. Launched targeted advertising campaigns
6. Hypothesis test
The Result
We like to talk in numbers, and here you can see the data related to the project.
Conclusion:
The results we show in that Instagram ads case study for cloud services demonstrate that the chosen strategy was successful. We exceeded the client’s expectations, who was initially skeptical about the anticipated outcomes.
As a result, by carefully considering and refining every aspect of the ad campaign, we were able to attract over 300 high-quality leads. This not only generated significant income for the businesses but also provided reliable customers and simplified operations for those using Cloud Services.
Did you like the results? Book a free call https://deelixy.com/lets-talk/
Let’s talk!