TikTok Audience
As of 2024, the TikTok platform has more than 1.1 billion active users worldwide, as well as TikTok is available in 160 countries and every year the geography is expanding. Many people think that TikTok is a platform where the audience is mostly teenagers, but let’s delve into some numbers and the age statistics in the United States.
10-19 – 31.9%,
20-29 – 28.7%,
30-39 – 16.1%,
40-49 – 13.5%,
50+ – 6.6%.
It is important to note that TikTok’s user base is aging, new users are added and use the social network to share their lives or promote their services.
How much time do people spend on TikTok? The average number of minutes per user is up to 90 minutes per day, which is almost 1.5 hours.
Also, we want to mention that the figures reflect those users who have reached the age of majority. This means that there are a lot more people on TikTok than we might realize.
Why is it crucial to start hosting TikTok in 2024?
Let’s start with the fact that when you register on the TikTok platform and start publishing your videos you will start to show up in the organic output and easily collect the first views, likes, and comments, which will have a positive impact on your account, as you progress you will start to get the first subscribers.
We recommend that each of our clients create a TikTok account to establish their presence in TikTok and if the client has a website we recommend installing TikTok Pixel which will help to build an audience even if you don’t plan to run ads yet, it will help you, but more on that later!
Before we give you recommendations that can help increase the reach of your account, we want to help you understand the basic algorithms.
Let’s start with the recommendations tab, which is located on the main screen of the app. You can watch interesting content even without subscribing to certain accounts.
TikTok algorithm helps the user to see well-matched content for their interests. For example, if you like cars or anything related to cars, you will see cars in your feed and a lot of different content related to cars. It can be accounts that sell items related to cars. So your profile can be shown to your potential audience for free!
We would like to point out the fact that 80-90% of content views come from recommendations, not by subscribing to accounts.
Okay, so how does TikTok figure out what to show?
The TikTok algorithm pays attention to 3 key factors when showing videos to users:
- User Engagement. For example, how users like, comment, and share the content with other users.
- User interest. For a video to be popular and get into the recommendations, it is necessary to have a high duration of video viewing, if users watch your video to the end, then TikTok will find it interesting because the video holds the attention of the user and thus will help you to distribute your publication and show it to more users.
- Content Creation Rules. To make the video more interesting and gain the reach of your target audience, you can use hashtags, add popular sounds, and music, and use a beautiful background for the video.
Even a newly created account can increase the amount of reach, you do not have to use beautiful lamps for the background, or quality equipment for sound recording, as practice shows even simple at first glance videos can gain millions of views.
Tip that will help increase organic reach
To make videos popular and recognizable, we recommend fleshing them out and adding a main character to your account, this will help engage your audience.
Here are some examples of campaigns that utilize the face of the brand.
You’ve probably heard something about Duolingo, a company that helps you learn languages around the world for free using their app. But we’re going to talk about their feature. They have the angry owl that is the face of the brand. This funny and easily recognizable character became a star in TikTok and is gaining millions of views. This character is the trademark of the brand and it is easy to remember and not to be confused with anything, and if you are a fan of this wonderful company you can even buy yourself a little owl.
Let’s have a look at another example
Ryanair is an airline that offers affordable flights in Europe. Their TikTok account is very popular among travelers, they use the slogan in TikTok “Catch flights, not feelings” and the account has more than 2 million followers and more than 35 million likes also their funny videos with the “Head Talking” effect which they apply on planes that looks very funny and planes come to life, and of course, this is now the business card of Ryanair brand in TikTok.
This is a good example of how to stand out among your competitors, it is important to create something unique that will make you stand out from the rest and help you to be remembered by your target audience.
And let’s check something out of the unusual
The company Wonsulting helps to get a job and improve resume. Jonathan Javier – CEO actively maintains a TikTok account and parses different examples of resumes in the style of UGC, it seems nothing unusual but Jonathan Javier uses a pen to which is attached a toy in the style of Star Wars, namely Yoda, this trick helps to remember the campaign among others and helps to stand out.
Their TikTok account has up to 1 million followers, and over 10 million likes, and their videos get up to 250k views.
Video here -> https://vm.tiktok.com/ZMMekVha6/
Conclusion
As you can see in these 3 examples there is a unique marker that helps campaigns stand out from the rest and be memorable, so make sure you apply this unique feature to your account and you will stand out from your competitors and achieve better results and you will never be forgotten by your audience.
Videos should be short but informative
To create the best timed video you need to understand your specific and what you want to tell. In TikTok the average length of a video is between 20 and 34 seconds, this is the optimal time for most content, but if you are telling something useful or doing a review on a product it can be from 2 to 5 minutes. The main thing to remember is that you need to engage the user within the first 3 seconds otherwise they will just scroll through your video. You can use a video hook or a title that will attract the user to stop.
Sometimes users can just scroll through videos one by one automatically.
Short case study: Popular freelance platform Upwork uses informative and useful videos from 1 to 2 minutes telling how cool it is to be a freelancer, how to be more productive, or just funny videos that are related to work. For example, a video where a freelancer says goodbye to his work team and wishes them a good weekend, while he is on the beach where the weather is great, the ocean, live music, and at the end of the video use the motivating phrase “You can be productive from anywhere” thus stimulating to become a freelancer. This video has gotten over 150k views and over 4k likes. Here you can watch this video
Video here -> https://vm.tiktok.com/ZM6sUgfER
Calobarations with bloggers and Influencers
If you want to attract a new audience to your profile, you can work with bloggers and Influencers but it is important to remember that any blogger or Influencer will not work for you. It is important to choose a blogger or Influencer in your niche or similar so that you attract your audience who will be interested in your profile.
Track popular trends and create your own
To be aware of everything that happens in the TikTok industry you should track popular trends among your audience, which can be any viral videos. For example, flash mob dance, filters, sounds, and certain movements. For example a popular dance from the Wednesday series. One blogger repeated the popular movements in TikTok and gained more than 180 million views and 16 million likes, you can evaluate this
Video here -> https://vm.tiktok.com/ZM6GJLgvx
So it’s important to keep track of popular trends that will help you push your videos to the top recommendations.
Use the correct Hashtags
Proper use of hashtags is becoming a key factor for successful video promotion and attracting the attention of your target audience. One of the best ways is to research relevant and popular hashtags or those that are relevant to your audience in your niche. This approach will help you attract the target audience that is most likely to be interested in your brand or offer.
Advantages of Live broadcasts in TikTok
Live streaming helps to connect with the audience, create high engagement, and generate more trust. If you start using live streams in TikTok you will get positive results such as: Personal Interaction: you will be able to connect with your audience personally. This creates intimacy and trust, which is especially important in the era of digital interaction.
Instant Feedback: If you share something or showcase your product you can get immediate feedback from your audience.
Don’t be afraid to use live streaming, it will help you achieve your goals.
Why is it important to comment on TikTok?
All over the world users like to read comments on videos. It helps to create additional engagement. For example, you can leave comments on other videos where your target audience can be and increase your brand awareness among new audiences.
Also, don’t forget to reply to users on the comments they leave on your account, this will help you increase engagement on your TikTok account.
TikTok Ads
One of the options to increase sales or create awareness for your business or product or service is to use TikTok Ads. First, you need to create an advertising account to maintain all the data, then pass moderation and once your account is approved by the moderators, you will be able to log into the control panel of the advertising account and start running your first advertising campaigns!
Of course, you will need certain financial costs(marketing budget). In TikTok, the minimum rate per day is 20$.
Before you start TikTok Ads you need to install TikTok Pixel on your website which can track the events and get the data back to the TikTok ad account.
If you plan to run TikTok ads learn more how to do it better https://deelixy.com/services/tiktok-ads/
What optimizations are available?
Here are a few of the main ones:
- Reach: Show your ad to as many users as possible;
- Traffic: Direct users to your website or your account;
- App Installs: Get users that may download your app;
- Video Views: Get more users to watch your videos;
- Conversions: Get users that may take a desired action, such as buying products on your website or leaving a consultation request
If you don’t know what is best to use for your project, we recommend the following:
If you have an online store or want to sell something, use the conversion optimization;
If you have a webinar registration goal, it is better to use Lead-generation optimization to help you get quality leads that you can then contact;
If your goal is just brand awareness use the reach or video views optimization;
If you want to promote your mobile app use the app install optimization.
Summary
As you’ve already noticed, TikTok offers great opportunities to engage your audience and make your first sales, even if you’ve just created your account. Use the tips above to help you achieve your first results. Study current trends, adapt to TikTok algorithms, and try to cooperate with other bloggers to attract the attention of your project.
Also, don’t forget to create high-quality and useful content – this is the key to your success. Following these recommendations, you will achieve the desired result.
Good luck!!!
If you have any questions or you want to start advertising in TikTok – write us an email at Deelixy@gmail.com or leave an application on our website, we will be happy to contact you and give you a consultation and answer all your questions.
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