Facebook/Instagram Ads Case Study: Drinking system

Main tasks

1.Build a full-funnel strategy for every stage of the customer journey

2. Get targeted leads for just $35 or less

3. Scale up advertising campaigns

What we had

We began collaborating with the brand in March 2022. At that time, the client had an existing Facebook ad account, which allowed us to analyze the advertising data.

During our analysis, we identified two main issues: a high cost per purchase and a high cost per lead.

Issues

1. Advertising creatives that the client had already had a high frequency of displays and potential clients were not interested in them, or they skipped them. 

2. The audiences that the client used gave low-quality leads.  

3. We needed to understand the buying decision cycle. 

4. There was no brand recognition, and customers did not trust.

The solution

We started our work on the project with an audit of the advertising account, and by creating a marketing strategy based on the AAARRR model, we analyzed the leading competitors.

The data we received showed weaknesses and potential for scaling.

Action plan

1. The (Top of funnel) advertising campaign found

2. The (Middle of the funnel) advertising campaign launched 

3. We launched the (Bottom of the funnel) advertising campaign 

4. Launched a referral advertising campaign 

5. We also added an Advantage ad campaign 

6. Removed lead optimization through a website and used Facebook lead form.

7. Setup API

1. We analyzed the client’s pain points and created a creative strategy for those queries, showed why they should use a drinking system, and created various creatives for each type of funnel using different text and sentences.

We added different CTAs so that the algorithm would choose the best one and pique the interest of potential customers.

2. We changed the audiences from interests to Lookalike from quality sources.

3. After two months of active work, we found a customer decision cycle.

4. We launched informational videos explaining the benefits and simplicity of using a drinking system for the home. We were able to increase engagement with the ads and increase interest in the product.

What’s next?

In the future, together with the client, we plan to implement works on:

1. Increasing the profitability of Meta ads

2. Expand media direction to increase the number of new users on the website and convert traffic into purchases

3. Scaling to new regions 

4. Testing new traffic channels 

The results

We actively worked on the project and got good results that we planned to achieve according to KPIs

In conclusion

To achieve good results, you need to work on integrated marketing as a whole, not just on running ads through any tool, personalizing your audience, and understanding their pains. 

View our other works https://deelixy.com/cases/