Facebook ads case golf clothes store

Main tasks

The client had not previously run ads in Meta and wanted to test this source of traffic. Our main task was to launch effective advertising campaigns that would bring revenue.

Achieve ROAS greater than 2.5

Improve the quality of the company’s advertising content

What we had

The client had an active Instagram account and a Facebook page where he promoted publications for greater reach, but there was no active advertising account with data. 

Issues

There were no issues here because we set up everything from the start

Marketing model

To promote the Golfing Caps online store in the Canadian market, we choose the AIDA model, which implies gradual familiarization of the target audience with the brand. 

This model is optimal for most advertising solutions to achieve the best results.

Action plan

1. Created a business manager/advertising account 

2. Installed Facebook pixel and API 

3. Created audiences 

4. Set up funnel 

5. Created ad creatives

What unique selling point did we use?

We have found and created interesting offers for Facebook ads. We tested more than 20 different concepts but we want to share the best ones with you:

Free shipping for orders over 70$

Limited time deal: Receive a FREE CAP with Orders Exceeding $60!

Cap your golf look! Enjoy 15% off for your first order

Order 3 Golf Caps and get 4 as a gift now

Flash Sale Alert! Enjoy 30% OFF For Golf Caps

Gift Yourself! Buy 2, Get 1 for FREE on Select Items! Limited Time Offer. Shop Now and Save!

Funnel structure

The stages of the funnel that we implemented in this project were:

–Top of tunnel – cold traffic (Broad audience, interests, lookalike )

–Middle of the funnel – work with audiences that interact with business social networks

–Bottom of the funnel – work with those who visited the website, visited product cards, added to the cart, and initiated checkout

At the top of the funnel, we already pay for traffic, and therefore, we need to work out an audience that is not ready to buy with one touch.

For each project, the sales cycle can be different, so it is essential to test retargeting.

The best results in sales came from the DPA catalog, which is not surprising because, in e-commerce projects, it is usually the DPA catalog that gives the best results.

The Result

We like to talk in numbers, and here you can see the data related to the project.

In conclusion

We comprehensively studied the project and found its weaknesses and strengths to stand out among competitors, as well as we were able to implement the marketing strategy and achieve the set KPIs.

View our other works https://deelixy.com/cases/