TikTok ads case yoga and pilates studio

Main tasks

Registration price for a trial week not more than 200 SEK (18$)

Conversion to payment for monthly services minimum 8%

Monthly package purchase price not more than 1200 SEK ($110)

What we had

The budget for advertising in TikTok for the first 6 months was no more than $2000 per month because the client was unsure of the results

The advantage was a large client base for the entire
time of the studio’s operation

Issues

1. We started advertising from scratch and the ad account had no data to make it easier for the algorithm to optimize and find the target audience

2. The client did not understand the cost of registration for a trial week of classes.

3. The client did not understand how to calculate unit economics to calculate the return on marketing investment

The solution

Studied the target audience and the main problems of the target audience

Prepared a funnel based on the AARRR marketing model

Added effective video creatives with hooks that addressed the specific problems of the target audience.

Created different short ad copies

Prepared a competitor audit to understand who is using what and stand out from them

Utilized popular yoga-related hashtags to increase the visibility of our content

Funnel

The AARRR framework is one of the most popular models for Start-ups and SaaS companies to measure growth and success. It was introduced by David McClure, founder of Practical Venture Capital, and is also called the Pirate Metrics or Pirate Framework.

It splits your customer life cycle into 5 phases and matches them with related metrics – starting from the first touch point up to the point, a potential customer becomes a paying customer.

What audiences used

Broad audience

INT – Yoga

Targeting by hashtags

LAL from the
customer database

Action plan

1. Created a business manager/advertising account
and set up all the technical part 

2. Analysis of the project

3. Strategy creation

4. Set up funnel 

5. Created ad creatives and ad copies

6. Published campaigns

The Result

We like to talk in numbers, and here you can see the data related to the project.

What’s next?

Our main goal is to scale the achieved results and launch a new traffic source Meta.

In conclusion

Each project requires an individual approach to find the key to success, we were able to find an effective strategy to achieve positive results that we plan to scale in the future.

View our other works https://deelixy.com/cases/